What is the difference between Google Free Booking Links, Google My Business, Google Hotel Ads?

With the launch of this new feature- Google FBL, many hoteliers find themselves wondering how does Google Hotel Search differ from Google Hotel Ads? and How do I get my hotel on Google? 

Google has a number of different ways to be listed in search results. We’ll break down your options for how to get in Google search results along with an image to illustrate where your property will be shown.

1. Free Booking Links –  Google Booking Links is a free listing in Google Hotel Search that displays a link to your website’s booking engine with an “Official Site” badge. It shows your property’s bookable rates and helps lead to direct reservations. It appears underneath any ‘Google Hotel Ads’ being run and is listed under “All options.”  
2. Google My Business – This is your property’s official listing and profile. It’s a free tool that allows you to promote your property on Google Search. You can use it to see and connect with your customers, post updates to your business profile, and see how customers are interacting with your company on Google.
3. Google Hotel Ads – Similar to Free Booking Links, these ads also prominently display your official website on Google Hotel Search with bookable rates and help lead to direct reservations. However, in contrast, these are paid ads and appear alongside any other ‘Google Hotel Ads’ being run. The ads appear in a property’s Google My Business profile and in Google hotel finder results. When a user clicks on a Google Hotel Ad, they are redirected directly into the property’s booking engine to complete the booking.